AMAZON ADS TRAINING
Amazon Ads Training, Built for Real-World Teams
Build deeper Amazon DSP and AMC expertise with practical, expert-led training designed around the way your team actually works.
Available for teams, agencies and individual professionals.
TEAM CAPABILITY SYSTEM
DSP
→ PLANNING
→ EXECUTION
→ AMC
Measurement → optimization
Practical guidance • documented workflows • team ownership
APPLIED EXPERTISE
Training that goes beyond the platform basics
Amazon Ads is powerful. But knowing where the buttons are isn’t the same as knowing how to build a strong Amazon Ads operation. Our training focuses on the strategy, execution and analytical thinking needed to use Amazon DSP and AMC effectively.
AMAZON DSP
Campaign architecture
Audience strategy and targeting
Supply and inventory
Budget and bidding strategy
Creative and measurement
Performance analysis and optimization
Troubleshooting and campaign QA
AMAZON MARKETING CLOUD
AMC fundamentals and architecture
SQL-based analysis
Audience creation
Customer journey analysis
Attribution and measurement
Path-to-conversion analysis
Custom reporting
ADVANCED WORKFLOWS
Campaign automation
Amazon Ads API workflows
AI-assisted campaign operations
Reporting automation
Campaign QA
Operational efficiency
Repeatable team processes
TAILORED DELIVERY
Built around your team
We don’t deliver a generic course and leave you to figure out the rest. Training can be adapted around your team’s experience level, current Amazon Ads setup, business objectives, campaign structure, operating model, internal processes and specific challenges.
01 TEAM INPUTS
Experience · objectives · operating model
02 TAILORED CURRICULUM
Relevant DSP, AMC and workflow modules
03 PRACTICAL APPLICATION
Frameworks the team can apply independently
Choose the capability you need to build
FOR COMPANIES & AGENCIES
Build Amazon Ads capability across your team.
Ideal for agencies and advertisers that want to onboard new specialists, upskill existing teams, develop DSP and AMC expertise, improve campaign quality, standardize best practices and reduce dependence on external specialists.
FOR INDIVIDUAL PROFESSIONALS
Become more effective with Amazon Ads.
For experienced marketers, programmatic professionals and Amazon Ads specialists looking to deepen their expertise in DSP, AMC, advanced campaign strategy, analysis, optimization and automation workflows.
HOW THE TRAINING WORKS
A practical route to stronger capability
01 — UNDERSTAND
Establish your current level, objectives and the areas where you want to improve.
02 — LEARN
Expert-led sessions covering the relevant Amazon DSP, AMC and advanced workflow concepts.
03 — APPLY
Work through practical examples and real-world scenarios rather than stopping at platform theory.
04 — BUILD CAPABILITY
Leave with knowledge and frameworks your team can apply independently.
THE DIFFERENCE
Not another Amazon Ads certification course
Learn the platform. Then learn how to use it.
Amazon Ads provides excellent resources for learning the fundamentals of its platforms. Monterroso Labs goes further. Our training is designed for people who need to operate, analyze and improve Amazon Ads in the real world.
WHEN
should you use it?
WHY
would you use it?
HOW
should you structure and evaluate it?
That’s where expert guidance makes the difference.
FOUNDER EXPERIENCE
Training led by practitioners
Monterroso Labs was founded by programmatic advertising professionals with 10+ years of experience across programmatic media and Amazon Ads, including experience working directly at Amazon Ads and building processes and solutions for large-scale advertising operations.
The training combines platform expertise with the practical realities of running Amazon Ads at scale.
PRACTITIONER-LED EXPERTISE
10+ years in programmatic advertising
Amazon Ads, DSP, CTV and AMC expertise
Operational and automation experience
TRAINING IS THE STARTING POINT
Need more than training?
Training is often the starting point. Once your team has the fundamentals, Monterroso Labs can provide additional support across advisory, audits and automation.
ADVISORY
Strategic and technical guidance for complex Amazon Ads challenges.
AUDITS
Independent reviews of campaign structure, execution and performance.
AUTOMATION
AI-powered workflows that reduce repetitive Amazon Ads operations and improve efficiency.
START A CONVERSATION
Build a stronger Amazon Ads team.
Tell us what you’re trying to achieve, where your team is today, and where you want to take your Amazon Ads capabilities.
30-minute introductory conversation. No commitment.